Privacy

Privacy Act Review

AANA champions responsible privacy reforms, collaborating closely with government and industry leaders to shape impactful, future-proof policies that protect consumer trust and foster a thriving digital ecosystem.

Privacy reform key issues summary

AANA supports the vast majority of privacy reforms being proposed
Targeting is essential for a tailored and safe online environment for children and other vulnerable people
A legitimate interest test is needed to prevent fraud and protect the network security of IT systems

The Australian system will be wholly reliant on gaining consent as a basis for processing data and we believe this does not equip companies with the right tools to provide safe, appropriate and fraud-free online environments.

AANA Submissions to the Privacy Act Review

AANA issues of concern

The case for privacy-safe targeted marketing Summary of risks to exclusion targeting

Why we need a legitimate interest test Privacy reform key issues summary

Member only

Global Privacy Map April 2026 – offers an overview of data protection & privacy regulation in key markets.

Media Coverage

Megan McEwin was interviewed by AdNews on what’s next on Privacy reforms with a newly elected government.