From Mi3 this week:
In a bid to avoid fines of up to 10 per cent of turnover and get a fatter share of marketing budgets, media and talent agencies have put together an influencer code of practice. In a world where just about anyone with a social media account can now be a walking billboard, it’s time to sharpen up, says Publicis Media’s Patrick Whitnall, Totally Awesome’s Sarah Letts, Von Muenster Solicitors’ Stephanie Scott and AANA’s CEO John Broome.
Read Paul McIntyre’s Deep Dive article: