KATHRYN PARSONS JOINS AANA RESET LINE UP

The Australian Association of National Advertisers (AANA) has announced another high profile speaker – Kathryn Parsons, CEO and co-founder of UK technology start-up Decoded – for its major conference, RESET 2015.

Commenting on the latest addition to the Reset line-up, Sunita Gloster, the AANA’s CEO, said she was “thrilled” at Parsons involvement.

“Digital transformation and leadership are themes that all our members are discussing in terms of structure, operations and strategy and Kathryn will certainly add a world class perspective on this topic. RESET is designed to provide challenging content for our members, and Kathryn will inspire our marketing leaders to truly rise to the ongoing challenge of digital transformation.

‘Also, she is a passionate advocate for the involvement of women in technology and is recognised widely in Europe for leading the agenda in this space.

“Kathryn set-up Decoded in 2011 with a mission to spread ‘digital enlightenment’ by preparing and empowering businesses for an increasingly technology-driven economy. She sits on the board of the London Tech Ambassadors Group. She featured in Grazia magazine’s female ‘Brit Power List 2015’, the Sunday Times’ ‘Britain’s Top 30 Female Power List 2014’ and The Telegraph’s ‘Top Ten Britons of 2014’, to mention but a few of her accolades,” Gloster said.