Episode Four: Jenni Dill, newly appointed CMO of Arnott’s

Too many brands are displaying herd mentality during the Covid-19 crisis, reckons incoming Arnott’s CMO Jenni Dill. To emerge stronger post-coronavirus, she says both brands and marketers must raise their game. Marketers that can dig in, help their brands navigate massive disruption and demonstrate in hard, commercial terms how marketing is delivering growth will earn their stripes.

Read the Deep Dive article on Mi3:

Tune in for the next Episode from Jeremy Nicholas, Chief Marketing Officer of Telstra:

For further information on this series please contact Emma Logan l Director of Member Engagement & Events l emma.logan@aana.com.au

The Leadership Series is a 9-part weekly interview series where we hear from senior industry leaders on critical topics to drive business performance in the new economic reality. We explore various new approaches and thinking that will enable marketers to adapt and succeed with their own businesses.
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