LEADING INDUSTRY BODIES JOIN FORCES TO DEVELOP DIGITAL TRANSPARENCY AND BRAND SAFETY STANDARDS
AANA, IAB AUSTRALIA AND MFA announce working group targeting a common set of industry wide standards for Q2 2018
Australia’s leading advertising industry bodies announced today that they have established a working group to design and publish a common set of best-practice operating standards to improve transparency in the digital advertising supply chain, to reduce fraud and improve brand safety.