James Thompson, Global Managing Director of Diageo Reserve, speaks to marketers at the 2014 Global Marketer Conference about the “Living Luxury”, and outlines how Diageo’s take on luxury marketing resolves the tensions found in the changing environment for marketing luxury goods.
The environment for marketing luxury goods is changing fast – more accessible on the one hand, more elitist on the other. It is more international, with constantly shifting values and trends, some of which seem in conflict with each other. James Thompson, Global Managing Director of Diageo Reserve, outlines how Diageo’s take on luxury marketing seeks to resolve these tensions and take advantage of these dynamics.
The Global Marketer Conference was held in Sydney in March 2014, and hosted by The Australian Association of Advertisers (AANA) and World Federation of Advertisers (WFA).
View photos and read more about the AANA & WFA Global Marketer Conference.