Mi3: Marketers capabilities in decline and what you can do about it

Marketing’s black hole: Emerging and experienced marketers at Arnott’s, Baiada-Steggles, IAG and AANA dissect a worrying decline in marketer capabilities – it’s urgent

If engineering and science professionals – and graduates – lacked the basics like their peers currently do in marketing and communications, carnage would prevail. Listen to the Mi3 podcast with AANA CEO John Broome, Arnott’s assistant brand manager James Shepherd, IAG CMO Brent Smart, Head of Marketing at the $2.5bn Baiada-Steggles group Yash Gandhi on why marketers must be better – and how.