In a growth-driven world, marketing and advertising play a vital role. However, marketing budgets are often the first to be trimmed during economic challenges.

The Power of Marketing and Branding

In a growth-focused world, marketing is vital, but budgets often shrink during economic challenges. Brands that balance short-term gains with long-term brand building thrive. The debate between performance and brand marketing overlooks their interconnection. Long-term profitability hinges on brand investment.

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