MARKETING DIVIDENDS EPISODE 5: THE BEST OF THE WEST TALK ADJACENT CATEGORIES, LEGACY AND ECONOMIC CLIMATES

 

In the latest episode in the Marketing Dividends series presented by AANA, host James Hier discusses with three of Perth’s top marketers, the value of legacy and impacts of adjacent categories and dealing with the boom-bust cycle of WA. Joining him are Mike McKenna (Chief Executive Officer, Optus Stadium), Chris Singleton (Interim Executive Chairman at Cycliq) and Alice Manners (Chief of Digital, Marketing and Product at Cash Converters).

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