MARKETING DIVIDENDS: VIRGIN MOBILE’S DAVID SCRIBNER ON AANA TV

David Scribner, the former marketer turned CEO of Virgin Mobile, was the guest on the second episode of AANA’s Marketing Dividends TV show this weekend.

Watch the interview, hosted by MEC’s James Hier here.

‘Marketing is absolutely critical to the growth of Virgin Mobile. Marketing has always been, at any Virgin company, the core of what we do because it is a brand-based company that really cares about its customers,’ Mr Scribner said.