MARKETING HAS CHANGED FROM INTERRUPTIONS TO EXPERIENCES
MEDIA RELEASE
For Immediate Release
The first episode of Marketing Dividends presented by AANA (Australian Association of National Advertisers) screens this week on Sky News Business with Suncorp Group’s, Group Executive -Customer, Data and Marketing, Mark Reinke who says the most fundamental change in marketing has been its shift from ‘an interruption model’ to ‘creating experiences’.