CONNECT AND GROW

From data to decisions: Driving Profitable Growth with Marketing Effectiveness

Explore how to move beyond traditional metrics and leverage data to drive sustainable growth and demonstrate marketing’s strategic value. Gain actionable insights on aligning ROI with C-suite priorities, fostering a culture of data-driven decision-making, and building trust in data.

Hear from top APAC CMOs to uncover:

• How to leverage data to inform investment decisions that drive profitable growth
• How to effectively communicate marketing’s contribution to business outcomes
• How to cultivate a culture of data-driven decision-making
• How to build trust in data through advanced foresight techniques

Keynote Discussion:

Gain Theory & Standard Chartered Bank will discuss how to align marketing effectiveness with C-suite expectations, bridging the gap between strategy and executive buy-in.

• Jyane Quek, (Singapore) Global Head, Planning & Effectiveness, Corporate Affairs, Brand & Marketing, Standard Chartered

Fireside Chat: Foresight and the Art of Data-Driven Decision Making

Hear from leading Australian CMOs on how they embed data-driven decision-making into their organisations, and the power of foresight techniques.

• Tamara Howe, CMO of SunRice
• Susan Coghill, CMO for Tourism Australia
• Naomi Gorringe, Head of Marketing at Southern Cross Austereo (SCA)

Register now: