Meet the Marketer: Kirsten Hasler Head of Marketing for IKEA ANZ

This month we stepped into a beautifully furnished IKEA bedroom and got chatting all things IKEA with Kirsten Hasler. We learnt that IKEA loves mess, that their loyalty program has truly been ground-breaking in offering Aussie’s value and despite their incredible growth in Australia and New Zealand they keep a cost-conscious mindset.