This week on Mi3:
IPG Mediabrands global Brand Safety Officer: If regulators don’t get to grips with data, we will all end up working for Facebook and Google
Australian Joshua Lowcock is Chief Digital and Innovation Officer at UM in the US and UM’s Global Brand Safety Officer. Based in New York, he’s spearheaded development of a groundbreaking Media Responsibility Audit of social media platforms alongside initiatives to try to make businesses see the billions they spend on advertising within the same governance framework as Corporate Social Responsibility (CSR) – and says it’s gaining traction “faster than even I imagined”. Now regulators need to quickly deal with data monopolies. If they don’t, Lowcock fears we may all soon be working for the tech platforms – because their competitive advantage around data will be unassailable.
Read Paul McIntyre’s Deep Dive article (7 min. read):