Navigating food and beverage choices in Australia
New research conducted by Nielsen and commissioned by AANA offers fresh insights into the factors shaping Australians’ food choices – and provides clear guidance on how health advocates and government can develop more effective advertising campaigns to combat obesity.
Key insights:
- Decisions around the consumption of less healthy foods and drinks are most strongly influenced by habit, convenience, cost, and family routines.
- Australians support education-focused, positive campaigns over advertising restrictions.
- This research provides a roadmap for how the industry can support public health through powerful messages that promote mindful eating, healthier habits, and informed choices.