If you have a complaint about an advertisement please contact Ad Standards
If you have a complaint about an advertisement please contact Ad Standards
If you have a complaint about an advertisement please contact Ad Standards

AANA has joined the Planet Pledge as a partner to provide leadership and galvanise support for our marketing community to become part of the solution to address sustainability within their companies and facilitate change.

PLANET PLEDGE FAQ

AANA Planet Pledge

Frequently Asked Questions

 

Why has AANA joined the Planet Pledge?

AANA has joined the Planet Pledge as a partner to provide leadership and galvanise support for our marketing community to become part of the solution to address sustainability within their companies and facilitate change. AANA is committed to championing the Planet Pledge and sustainability by encouraging local brand owners to become signatories to the Pledge.

 

Who has joined the Planet Pledge in Australia?

AANA has members who are global members via the WFA such as Mars, Unilever, Pepsico and Mondelez. AANA’s intent is to engage with all brand owners, whether they are members or not, to become signatories to the Pledge.

AANA - Planet Pledge - Commit

Commit

to being a part of, and a champion for, the global Race to Zero campaign, and encourage your marketing supply chain to do the same

AANA - Planet Pledge - Scale

Scale

the capability of marketing organisations to lead for climate action, by providing tools and guidance for your marketers and agencies

AANA - Planet Pledge - Harness

Harness

the power of your marketing communications to drive more sustainable consumer behaviours

AANA - Planet Pledge - Reinforce

Reinforce

a trustworthy marketing environment, where sustainability claims can be easily substantiated so that consumers can trust the marketing messages they are presented with

What is the Planet Pledge?

The Planet Pledge is a framework commitment for brand owners to help make marketing part of the solution to the climate emergency. There are four commitments:

  1. To join, and champion, Race to Zero and to encourage your partners to do the same.
  2. To help raise the bar in terms of knowledge on marketing and sustainability.
  3. To work together to improve our communications to make a positive difference by encouraging sustainable behaviour changes.
  4. To build trust in our communications and helping our consumers make sustainable choices with confidence.

 

What is Race To Zero?

Race To Zero (RTZ) is a global campaign to get support from businesses, cities, regions and investors to reach net zero in the 2040s (or sooner) or by 2050s latest. It is an umbrella initiative which incorporates many other initiatives designed to achieve the same goals – for example B-Corp, Business Ambition for 1.5. More information here.

 

How do we know who is part of Race To Zero?

There are various sources for this including:

  • from the UN here (search by qualifying initiative e.g. B Corp);
  • from science-based targets i.e. Business Ambition for 1.5, one of the biggest initiatives in Race To Zero, here (search by market or company).

 

How much does it cost?

There is no cost in signing up to the Pledge.

 

How will you measure progress?

Each of the four commitments has a metric associated with it which the World Federation of Advertisers’ will report against on an annual basis. The key metric, however, is the number of brand owners (and their partners) who commit to Race To Zero.

 

Need help?

Feel free to get in touch and book a meeting below to learn more