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News

May 11, 2020

Download the ISBA Ad Tech supply chain study

Download the ISBA Ad Tech supply chain study The study analyses the programmatic supply chain of 15 ISBA advertisers to understand the distribution of costs detailing […]
May 6, 2020

Insights on Ad Tech and the road to True Transparency

The ACCC’s Ad Tech Inquiry has once again put the spotlight onto transparency within the ad tech supply chain. Watch this recording for insights into the […]
May 5, 2020

Mi3: Wasteland of tech tools: Gartner says 80% of marketers will ditch personalisation by 2025.

Wasteland of tech tools – Gartner says 80% of marketers will ditch personalisation by 2025. Citi, WPP say ‘no chance’ This week Mi3’s Executive Editor, Paul […]
May 4, 2020

F&B Advertising Code Review

AANA is conducting a formal review of the Food & Beverages Advertising Code (F&B Code) that governs food and non-alcoholic beverage advertising in Australia. The review […]
April 29, 2020

Mi3: emerging agency leaders and senior execs trade views on emotional stress, mental health pressures

Getting personal: ‘Can’t wait to get back to office’ – Mi3’s Executive Editor, Paul McIntyre, discuss with emerging agency leaders and senior execs on emotional stress, […]
April 27, 2020

How creativity and creative production doesn’t need to be compromised

In this recording we will hear from Justin Ricketts, Toby Harrison on how creativity and creative production […]
April 24, 2020

Top 10 Tips on how to navigate the crisis management phase of this pandemic

Since mid-March, marketers have faced unprecedented business circumstances. Even for those who have experienced […]
April 22, 2020

On Mi3: The Sydney Morning Herald, Nine News editors talk COVID ad blacklists and a swing to non-COVID content

Mi3’s Executive Editor, Paul McIntyre, talks with the Sydney Morning Herald and Nine news editors on COVID ad blacklists and a swing to non-COVID content with […]
April 14, 2020

This week on Mi3: CMO Lisa Ronson on media mix, the return of TV, newsmedia and splitting marketing post Covid-19

Mi3’s Executive Editor, Paul McIntyre, discusses how Lisa Ronson is putting “trusted media” to the test for Coles messaging, designed to help calm an unsettled public. […]