In September 2013, Nielsen presented their findings on trust in online advertising.
Click here to view the Nielsen report on Global Trust in Advertising & Brand Messages.
In a market saturated with clutter, marketers need to reach audiences with advertising messages using the formats that make the most impact, and these findings from Nielsen reveal that trust in online advertising is increasing. The findings in this survey are based on respondents with online access across 58 countries. It provides a perspective only on the habits of existing Internet Users, not total populations.