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…been a leading hot topic for the last few years. With businesses facing an ever increasing influx of information from multiple sources, looking at how we approach data and analytics…
…thing I’ve been asked to focus on is to add commerciality into marketing. To not be so focused on only internal marketing metrics, but actually get back into marketshare, into…
…information may be reproduced or reused for any commercial purposes whatsoever. Any copy of Information downloaded or printed for private study, research, criticism or review, must not be republished on…
…majority of advertisers do this to keep their commitment to consumers, what commitment does the consumer make? Internet users who adopt the role of the wolf are unfairly expecting a…
…total cost of implementing the scheme). However, the amount and manner of any financial assistance to be provided to individual telcos still remain unclear. A number of media reports also…
…result was the creation of a powerful and emotional campaign that gave a compelling insight into women’s self-perception. The short-film for Dove won 19 Cannes Lions awards including the much-revered…
…of Advertisers (WFA) when it commences its second census in early 2023. Stay tuned for further information about the WFA census and how you can participate in the coming weeks….
…in terms of brand safety by asking the following questions: How safe is the platform for consumers? How safe is the platform for advertisers? How effective is the platform enforcing…
…bulletin provides updates on recent determinations, complaint statistics and other interesting complaint handling happenings. It’s a useful tool for staying up to date with community standards in advertising. You can…