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…transparency over the return and effectiveness of their media investment. We are committed to providing advertisers with guidance and tools to enable them, as the buyers of agency services, to…
…advertisers. These could help advertisers access key measurement and pricing data in order to independently audit the performance of ‘gatekeeper’ platforms’ advertising services and audit their ad spend. The World…
…a weekly column on the topic in the UK for Marketing Week for over a decade. He has twice been awarded the Business Columnist of the Year at the PPA…
…achieve accountability and transparency in media. Ebiquity was selected by the Association of National Advertisers (ANA) in the US to create the “Prescriptions, Principles and Processes for Advertisers” report which…
AANA’S MARKETING DIVIDENDS AWARDED TOP HONOURS FOR MARKETING INDUSTRY LEADERSHIP We are proud to share the news that on 18 March 2015, the AANA won the top award, the…
…profession & its industry to lead? Marketers are best placed to ‘own the customer.’ Can we create a pathway for business to overcome adversity & create opportunity? The AANA Media…
…a nutrition criteria that advertisers have to apply when placing food and drinks ads. The change applies to all advertising on YouTube and throughout the Google Display Network in the…
…injunction were granted. Accordingly, the court refused to grant the injunction. The case highlights the expectation on businesses to be aware of competitors’ activities in this digital age. Luckily, this…
…is an opportunity to join these together using the WFA framework. In the UK, its already beginning to happen. At the AANA we have been kept up to date with…