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Advertising Pays registration

…event for the launch of the Advertising Pays Research. Time: 8am arrival for 8:30am start (sharp) 9:45am event closes   RSVP’s have now closed. For any enquiries, please email admin@aana.com.au…

Keeping your competition honest

…Procter & Gamble. The complaint was considered under the section 1 of the Code of Ethics which deals with competitor complaints. The ads compared Oral B toothpaste with Colgate toothpaste…

STRATEGIC PARTNERSHIPS UNDERPIN NEW ERA

…AANA is delighted to welcome Trinity P3, TASK2, Online Circle and Cutting Edge as strategic partners. The strategic partners represent a wide range of expertise, from marketing relationship management to…

Social platforms vs social responsibility?

…stakeholders such as the CEO, legal team, corporate communications team, and external agency partners. RAFs define what is acceptable to the brand when it comes to responsible advertising content, the…

B2H: sit together and be customer focused

…a human overlay to make emotional rather than persuasive ads to resonate with people. Emotional response – Kearon also cautioned that “people think they think more than they think”, meaning…