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…Australian advertisers and will be shared by Ebiquity’s Head of International Effectiveness, Mike Campbell and Ebiquity ANZ Manager Director, Peter Cornelius. Then Karl Winther, former CMO of Officeworks & Auspost…
…of some of the biggest international organisations; from Marks & Spencer and Pepsi to IPC Media and the Inland Revenue. Born the son of a diplomat in Gambia and educated…
…in a surge in the use of digital technologies. But “Influencer culture” is not a new phenomenon. For centuries, people of influence such as actors, politicians or intellectuals have had…
…contributors agree. A staggering 81% of individual contributors are convinced curiosity makes no material difference in their compensation. There is a fear of looking stupid – especially in millenials –…
…role for marketing is upping the ante in innovation but this takes time and doesn’t necessarily translate immediately within the immediate financial year. Ms. Banfield details how the company has…
…in a variety of formats, including video, infographics, question and answer articles, photos, audio or online. For example: Consumer public relations material that is reproduced as public facing content (e.g….
…ad budgets in excess of $750m) were more satisfied than those with smaller budgets. The fourth gap 38% – is around in-housing or right-housing. While 36% of those interviewed strongly…
…transparency over the return and effectiveness of their media investment. We are committed to providing advertisers with guidance and tools to enable them, as the buyers of agency services, to…
…directed at children, addressing concerns from the community, government, and industry. The session covered: The key changes to the Code What to watch out for when advertising to children How…