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Mi3 – The myth of rationality: Why marketers need to rethink behavioural economics

and the boardroom for innovation and growth. Citing cases from Boeing’s return to supersonic travel, FedEX and how investment bankers pitch deals, if you only believe in logic, you can’t…

MONDELĒZ’ AMANDA BANFIELD SHARES INSIGHTS ON INNOVATION AND GROWTH

MONDELĒZ’ AMANDA BANFIELD SHARES INSIGHTS ON INNOVATION AND GROWTH   It is marketing’s responsibility to think ahead and lead the charge, while everyone in an organisation is accountable for growth,…

New F&B Advertising Code – new rules apply

comply and understand all the new rules. This session is open to everyone and we encourage all marketers and their advertising compliance teams to attend. The new AANA Food &…

Major General Arthur Denaro CBE DL

…lead others in testing times. His compassion and humour combined with his natural ability to tell a story ensure that each speaking engagement is entertaining and memorable as well as…

Karen Blackett Obe

and friends, and to unwind with a glass of rum, sprite and Angostura bitters. Weekends are spent in Chiswick or Nailsworth in the Cotswolds, enjoying the outdoors and horse riding….

INNOVATION, AGILITY AND DIGITAL TRANSFORMATION TO FEATURE AT RESET

…Halliwell, Group Creative and Marketing Director, Harvey Nichols Group and Bessie Lee, Founder and CEO, of China based incubator, Withinlink. MEDIA RELEASE For Immediate Release Click here to read more….

This week on Mi3: CMO Lisa Ronson on media mix, the return of TV, newsmedia and splitting marketing post Covid-19

…insights team is feeding the marketing team daily on consumer mood and messaging signals from what Google and Facebook are capturing in search and social – and what Coles newly…

Marc de Swaan Arons

…most prominent CMOs. He is a frequent keynote speaker at business schools, companies, and industry conferences. He has been quoted and appeared in The Financial Times, Fortune, Forbes, The New…

Episode One: Martin Brown, Nestlé

…to plan for between two and 10 quarters of negative growth. Read the Deep Dive article on Mi3: VISIT Mi3 Tune in for the next Episode from Koala’s Peter Sloterdyk:…