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…We asked ChatGPT. Like many of you we have heard a lot of ChatGPT lately. So, we wanted to investigate what all the fuss was about. We asked ChatGPT to…
…is increasingly being valued by organisations and is helping to drive product innovation at the Commonwealth Bank, its CMO, claims. In an interview for this week’s episode of Marketing Dividends,…
…CEO Tony Hale and LinkedIn’s Prue Cox discuss the implications of the key findings – and how B2B marketers might have edged ahead of their consumer marketing peers through COVID.”…
…former chief marketer of KFC and Pizza Hut Australia, is now International CEO of Taco Bell working out of the US. Cutts, the president and managing director of Mondelez International’s…
…millennials. We’re working in Spain on how online reputation translates to offline behaviour. We’re looking at the UK to see how financial services businesses have been able to completely re-platform…
…efficiency of RTB. The industry should review the inclusion and adoption, and logging, of some form of transaction ID (similar to the source.tid) within the OpenRTB protocols to enable cleaner…
…prohibitions currently only apply on YouTube Kids. The age of a “kid” in the United States is defined as anyone under the age of 13. The new Made for Kids…
…branding in an intensely competitive market. Renee emphasized the critical role that creative thinking plays in amplifying brand impact and captivating audiences in a world brimming with choices. Hannah Fillis,…
…Mondelez International’s managing director Australia/New Zealand, Amanda Banfield, has said in the latest episode of the AANA’s Marketing Dividends. In the video, Banfield outlines the company’s strategy in building innovation…