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…achieve accountability and transparency in media. Ebiquity was selected by the Association of National Advertisers (ANA) in the US to create the “Prescriptions, Principles and Processes for Advertisers” report which…
…for example. Customer advocacy is very strongly related to lifetime value and the future relationship with the customer,’ says Kingsmill. Video: Full Episode Video: Episode Highlights Kingsmill said…
…to build trust and instill confidence in the digital advertising value chain for all participants and, in doing so, optimise its value. A cross-industry team of advertisers, media agencies and…
MARKETERS MUST STOP “DITHERING” GOODBY TELLS AANA CROWD Marketers need to stop “dithering,” Jeff Goodby, co-chairman of Goodby, Silverstein and Partners, told the AANA Reset conference yesterday. Being the…
…Practice Notes set the foundation for ethical advertising and should be the starting point in any creative development. Free training for AANA members We invite you and your marketing, legal…
EU adopts new digital law to create more competitive digital markets The European Union has formally adopted the Digital Markets Act (DMA), a new law designed to create more competitive…
1 AUGUST 2014: The Queensland Government has accepted “in principle”, the proposal by the Health and Community Services Committee to co-regulate outdoor advertising in the State, by introducing legislation to…
AANA ANNOUNCES CATHY NOVELLI AND TIM WILLIAMS FOR RESET 2018 The AANA (Australian Association of National Advertisers) announced today a further two international speakers for its 2018 RESET conference….
…and highly respected guest list of marketers from Australia’s biggest brands. Marketing Dividends will be compelling viewing for existing and aspiring business leaders’. Watch the promo for the show here:…