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Digital media and the demise of identity

…track consumers across digital media. WFA Webinar: Digital media and the demise of identity Few people are as close to the issues as Ari Paparo, current CEO at Beeswax and…

Where do great ads thrive?

πŸ”’ | In an increasingly volatile landscape, which environments can advertisers trust to reflect ambition of their brands? News The Hack ADAPs Webinars Industry showcase Members’ Resources In an increasingly…

GREAT AUSTRALIAN MARKETING AWARDS

in three key areas: This invitation-only event, in its fourth year, assembled over 120 of the most senior advertising and marketing communications executives in Australia. AANA CONNECT provided the stage…

The Economist presents The World in 2021

…annual forecast of the events and trends that will shape 2021. News The Hack ADAPs Webinars Industry showcase Members’ Resources After a tumultuous 2020, what does 2021 have in store…

Emphasis of CMO role must be on effectively leading multi-faceted teams

…well as in-depth interviews with marketing leaders at blue-chip brands such as AirAsia, Airbnb, Aston Martin, Diageo, Mastercard, Nissan and Unilever is the most international attempt yet to identify what

CBA CMO: MARKETING’S BUSINESS CONTRIBUTION IS INCREASINGLY VALUED

…is increasingly being valued by organisations and is helping to drive product innovation at the Commonwealth Bank, its CMO, claims. In an interview for this week’s episode of Marketing Dividends,…

EHRENBERG-BASS THE ONLY SCIENCE IN MARKETING

…the day, breakfast cereal and indeed snacks are repertoire categories. We have to reach as many of our light users as we can. There are many, many more light users…

Mi3: emerging agency leaders and senior execs trade views on emotional stress, mental health pressures

…media lead Emily Cook says most difficult has been managing a team without visual and 1:1 cues; Wavemaker CEO Peter Vogel can’t wait for a wholesale return to the office…

Mi3 – Sorrell’s S4 Capital APAC CEO Michel de Rijk on why his boss couldn’t reinvent WPP

…and business transformation. S4 APAC CEO Michel de Rijk talks frankly about more acquisitions in Australia and why the consulting and communications company models will continue to struggle. “We don’t…