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…relations communications. In 60 minutes you’ll learn: Best practice guidance on the Code of Ethics How the AANA Codes apply to public relations material and user-generated content Responsible Marketing Communications…
…the European Union Commission. Download the white paper on artificial intelligence – A European approach to excellence and trust. Download the European strategy for data from the European Union Commission….
…Brown, Director – eBusiness, Strategy & Marketing of Nestlé Oceania A lasting impact of the coronavirus will be a permanent shift to online shopping. While the ‘new normal’ brings many…
…saturated with clutter, marketers need to reach audiences with advertising messages using the formats that make the most impact, and these findings from Nielsen reveal that trust in online advertising…
…one of the best and the most entertaining professors in marketing internationally. Thank you to ANZ who hosted the session Melbourne. Watch the video from the first lecture below:…
…equip marketers with the different skill-sets and comprehensive ‘toolkit’ required to succeed in the new reality. This is the last chance to catch the Dynamic Marketing Program in 2022 with…
AANA is pleased to announce the appointment of Kirsty Muddle as New Board Member. 13 June 2023 AANA welcomes Kirsty Muddle as New Board Member The Board of the Australian…
…find common traits, he said. Acer has focussed on one major commonality among the millennials, which is that they all began using the Internet before they were 18 years old,…
…misrepresented channels. At the first of the AANA’s Marketing Deconstructed lectures, he challenges marketers’ obsession with digital and reinventing marketing, the “dodgy” metrics that aim to compare a digital view…