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…Full Video Highlights As many telco and service businesses shift towards digital marketing and data rich, high-frequency engagements with customers, Barlas says: “It is still about the brand…
…for the marketing investment. We will sign up to an overall sales target for the year and the reason we can do that is through the power of data and…
…sector specific regulation and data security. He is Chair of the Communications Security Reference Panel at Communications Alliance, is an Industry Professor of the Deakin School of computing, was twice…
…are the powerhouses of Europe, particularly France and Italy, the United States and more recently, Japan,” Ms Ronson said. Ronson moves on to discuss how Tourism Australia aims to help…
Are EU ready for data? The European Commission is planning a wide range of legislative and other measures in 2020 and beyond which could have an impact on digital advertising….
…growing array of ‘green’ claims being used in marketing. The Code is there to ensure that such claims are truthful and supportable by scientific evidence. The environmental claim might appear…
…to reduce the number of annoying ads shown during short-form video (less than eight minutes long) content in desktop, mobile web, and in-app environments. In its consumer research involving nearly…
…all end up working for Facebook and Google Australian Joshua Lowcock is Chief Digital and Innovation Officer at UM in the US and UM’s Global Brand Safety Officer. Based in…
2018 Starcom Media Futures | SYDNEY STARCOM MEDIA FUTURES 2018: FROM CHANNEL TO EXPERIENCE Starcom and the AANA hosted an insightful presentation of findings from the 2018 Starcom Media…