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…to sharpen your skills Professional Recognition Completion of all 5 modules has career value. Participants who complete the Dynamic Marketing Program can use the AANA Dynamic Marketing Program completion logo…
…of data ownership and marketing performance. The programmatic guidance has been accompanied by a survey of some of the world’s largest advertisers highlighting the steps they have taken to maximize…
CUSTOMER ADVOCACY NOW KEY MEASURE OF TELSTRA’S SUCCESS: KINGSMILL Telstra’s director of corporate marketing, Inese Kingsmill, says creating stronger advocates among its customers is now a key measure of…
…look at value pools, and to be able to create the right types of offerings, construct those offerings that we can take to market and deliver to people in a…
…create authentic experiences and the use of real time data as a marketer’s most powerful tool. Video: Full Video Video: Highlights “Yesterday was much more around communications, it was more…
MARK RITSON SLAYS DIGITAL VIDEO AS A ‘TSUNAMI OF HORSESH*T’ Mark Ritson, the Melbourne Business School professor of marketing and brand consultant, is outspoken on the fallacy of digital…
…the value of your insights and how you can act with what I call real time agility on those insights to create more invaluable moments of touch with your customer?”…
…a flying visit to lecture at The Marketing Academy Bootcamp. One of the core strategic pillars of the AANA is to inspire and equip marketers to build strong brands and…
…founder/CEO of WPP plc, the world’s largest provider of advertising and marketing communications services. AANA Members on last year’s Marketer Exchange to the UK, spent an inspiring 90 minutes with…