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…in three key areas: This invitation-only event, in its fourth year, assembled over 120 of the most senior advertising and marketing communications executives in Australia. AANA CONNECT provided the stage…
Download the ISBA Ad Tech supply chain study The study analyses the programmatic supply chain of 15 ISBA advertisers to understand the distribution of costs detailing who is getting what…
…are developing metrics to educate boards on the success of campaigns. We have to reframe the question. I’m not saying TV is not effective, but people tend to start there….
…has also been on the board of the Copyright Agency Limited and is currently its chair and is also the current chairman of the Thomson Reuters Founders Share Company and…
…Hello dolly: the power of cultural moments AANA CEO Josh Faulks writes in The Australian about the ever-evolving and complex landscape of marketing businesses and brands, in which there is…
…not. It’s this disparity between the excellent and the less-than-excellent work on display that cuts to the heart of the discussion around AI. AI is an incredible tool with a…
…to sharpen your skills Professional Recognition Completion of all 5 modules has career value. Participants who complete the Dynamic Marketing Program can use the AANA Dynamic Marketing Program completion logo…
…And they’re blending it all up with a home-built Customer Data Platform [CDP] that uses the mobile phone as the single customer ID to personalise messages and understand content consumption…
…with a cross-section of CEOs and leading marketers in Australia. We’ve asked them to identify the major challenges facing our business over the next 3-5 years. The AANA Board and…