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ADWATCH: Health & Safety Issues

…hat and depicts a woman next to a pool with a cigarette in her mouth. The complainant’s concerns were that “the woman is wearing underwear, clearly and unhealthy weight and…

Keeping your competition honest

…comparison, particular care needs to be taken to ensure that statements are correct. Read the full report here. More information on the Advertising Standards Board can be found at https://adstandards.com.au/about/advertising-claims-board…

AANA Environmental Claims Code

Environmental Claims Code

…together. SECTION 2 A GENUINE BENEFIT TO THE ENVIRONMENT Environmental Claims must: (a) be relevant, specific and clearly explain the significance of the claim; Environmental claims should only be made…

Terms & Conditions

Copyright Notice Copyright in information presented on the AANA web site http://www.aana.com.au including but not limited to literary works, artistic works, photographs and computer programs (“Information”) resides with The Australian…

Wagering Advertising Code

…marketing communication can be made under this Code and the other AANA Codes to Ad Standards[1]. You can make a complaint by: Lodging a complaint online at: http://www.adstandards.com.au Writing a…

Marketing leaders take action on harmful online content

…ANA, 4A’s, Interactive Advertising Bureau, ISBA, Mobile Marketing Association, Coalition for Better Ads, Effie Worldwide and the WFA alongside their local advertising association members. More at www.wfanet.org/garm [i] Harmful content…

Penny Ferguson

…of the business to my younger daughter – Emma Littmoden – and a close colleague – Karen Hunter. I remain closely involved, writing, working with a few select clients, heading…