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…advertising but also safeguard their brand for the future. What role does performance marketing play against brand marketing in times of economic uncertainty? The AANA and ACA recently put on…
…at some of the developments overseas and in Australia. UK The Advertising Standards Association (“ASA”) in the UK recently assessed over 24,208 stories on social media and found that…
…drive all platforms to develop a consistent plan to address the steps above in the coming weeks. And to then hold them to account in delivering those actions within the…
…parties. AANA’s response AANA’s submissions stress the importance of general location data (i.e. area or postcode) in order to serve relevant advertising and the need to allow targeted advertising in…
…Family Wines Pty Ltd [2011] ATMO 47 _________________________________________________________________________________ You can find more information about the AANA codes of conduct for advertising along with an overview of advertising regulation here https://aana.com.au/advertising-regulatory-guide/…
Activista LA’s rise to becoming the most Creative People in the world. Activista LA’s rise to becoming the most Creative People in the world. Activista LA are no stranger to…
…featured a computer generated meerkat giving a man a coffee with truth serum to elicit information from him while promoting the comparison site Comparethemarket.com.au. The meerkat says “Ah ha, now…
…Australia (ACA), the Australian Association of National Advertisers (AANA) and the Media Federation of Australia (MFA). The report reveals the $53 billion economic impact delivered by advertising including: That advertising’s…
…the workplace, media representation, marriage and family life, safety and violence, and control over personal decisions. The findings aim to provide an evidence-based tool for decision-makers, advertisers, and media owners…