If you have a complaint about an advertisement please contact Ad Standards
If you have a complaint about an advertisement please contact Ad Standards

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MARKETING GETS ITS OWN TV SHOW: AANA PARTNERS SKY NEWS

…customer, data and marketing. A longer format version of the show will be hosted online on the AANA website and YouTube channel. AANA is working with MEC Global to create…

CONTENT MARKETING FOR THE MARKETING PROFESSION: AANA’S TV SHOW TO PROMOTE VALUE OF MARKETING TO BUSINESS

…first episode kicks off with Mark Reinke, Suncorp Group’s group executive – customer, data and marketing. The series will also be available in longer format online via the AANA website…

THREE VIEWS ON A THOROUGHLY MODERN MARKETING PROFESSION

…social and online platforms,” she conforms, “but when will the C-suite wake up to the fact that it’s not the size of your data that matters, what really matters is…

AANA Launches Paper On Ad Viewability

…how to address any of your viewability concerns. Currently many online ads served are not viewable because they appear below the fold on the webpage, or because it takes too…

Children’s Advertising Code

…Ad Standards[1]. You can make a complaint by: Lodging a complaint online at: http://www.adstandards.com.au Writing a letter (and sending via post or fax) to: Ad Standards Level 2, 97 Northbourne…

KEEPING AHEAD OF AN INCREASINGLY CHANGING MARKETING ENVIRONMENT

…millennials. We’re working in Spain on how online reputation translates to offline behaviour. We’re looking at the UK to see how financial services businesses have been able to completely re-platform…

Code Crux: Discrimination and Vilification

…people from non-English speaking backgrounds. An ad was recently found to be discriminatory on the basis of age. An online ad by a real estate agent had the slogan “don’t…

Review of the definition of Advertising and Marketing Communication

…in a variety of formats, including video, infographics, question and answer articles, photos, audio or online. The approach of the AANA Codes is to assess the material against two key…

SMG Media Futures Half-Yearly Report Summary

…the broader consumer journey. Intention to apply precision marketing techniques by use of data for targeting and optimisation of online campaigns was high amongst advertisers going into the year with…