…ads not viewable? In some cases, it’s fraud, with virus infected computers roaming the internet independent of a real user. These computers are called bots and when the bot visits…
…advertising self-regulatory system that ensures that advertising meets community expectations. Within that framework, advertisers rely on online targeting tools to ensure that certain groups are excluded from seeing inappropriate advertising….
…recent determinations, complaint statistics and other interesting complaint handling happenings. It’s a useful tool for staying up to date with community standards in advertising. You can sign up at adstandards.com.au…
…a weekly column on the topic in the UK for Marketing Week for over a decade. He has twice been awarded the Business Columnist of the Year at the PPA…
…recent determinations, complaint statistics and other interesting complaint handling happenings. It’s a useful tool for staying up to date with community standards in advertising. You can sign up at adstandards.com.au…
…said they believe this area will be very important / important over the coming years. This gap shows that the age-old question of “what works” has not been solved by…
…help us maintain the self-regulatory codes in line with prevailing community standards. We thought it helpful to share some of these insights with you. Overall sentiment towards advertising in Australia…
The GARM which consists of the world’s biggest advertising companies — including a few Big Tech companies — has agreed to evaluate some issues collectively, including deciding how to better…
…have signed the pledge. They have committed to: Reduce their emissions and those of their supply chain Educate their teams and consumers Harness their marketing communications to drive sustainable consumer…