…ads not viewable? In some cases, it’s fraud, with virus infected computers roaming the internet independent of a real user. These computers are called bots and when the bot visits…
…free meal ticket when it comes to internet content. Advertising online It’s no secret ad revenues are moving online – fast. eMarketer estimates that advertisers in Australia will spend $1.36…
…ACCC Advertising & Selling Guidelines ACCC Online Reviews Guidance ACCC Substantiation and Infringement Notices ASTRA Codes Australian Consumer Law CAD Commercial Electronic Messages (Spam) Commercial Radio Australia Codes Data-Driven Marketing…
…Committee Inquiry into Online Gambling SEPTEMBER 2022 AANA Submission to ACCC’s Digital Platform Services Inquiry – Report on social media services Issues Paper DECEMBER 2021 AANA Submission on Privacy Act…
…typically buy, to a new product from a purpose-driven company. This jumps to 91% for millennials.” Beto said; “Customers are pressuring brands to do something, to be more committed. The…
…over (UK) and 12 and over in the European Union. Google Australia has confirmed there are no plans to bring the policy here however policies keep evolving at YouTube. YouTube…
…advertising self-regulatory system that ensures that advertising meets community expectations. Within that framework, advertisers rely on online targeting tools to ensure that certain groups are excluded from seeing inappropriate advertising….
…recent determinations, complaint statistics and other interesting complaint handling happenings. It’s a useful tool for staying up to date with community standards in advertising. You can sign up at adstandards.com.au…
…of environmental impact and over 40% saw an increased likelihood that AI and automation lead to job and wage losses. The biggest overall change in brand/consumer interaction cited by our…