Episode Two: Peter Sloterdyk, Global Chief Marketing Officer of Koala

Tune in for some pillow talk where Peter Sloterdyk unpacks his plans on martech, global brand building and direct to consumer marketing.

Koala is an emerging Australian furniture and lifestyle direct-to-consumer (DTC) upstart which is going international. Peter Sloterdyk is charged with turning it into a global brand and to do so, he’s going to diversify media spend across programmatic, TV and eventually, Out Of Home too.

Read the Deep Dive article on Mi3:

Tune in for the next Episode from Kia’s Dean Norbiato:

For further information on this series please contact Emma Logan l Director of Member Engagement & Events l emma.logan@aana.com.au

The Leadership Series is a 9-part weekly interview series where we hear from senior industry leaders on critical topics to drive business performance in the new economic reality. We explore various new approaches and thinking that will enable marketers to adapt and succeed with their own businesses.
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