PRIVACY WORKSHOP: AVOIDING DIRTY DATA

Feb 25, 2014 | Meet The Marketer

PRIVACY WORKSHOP: AVOIDING DIRTY DATA

The AANA together with the MFA and IAB Australia hosted a Privacy Workshop – Avoiding Dirty Data: Know your way around the new Privacy Laws to help demystify the impact of new Australian Privacy Law reforms on marketers.

From the 12th of March 2014, the National Privacy Principles were replaced by 13 new Australian Privacy Principles (APPs). These new privacy law reforms apply to all brand owners, agencies and publishers, and failure to comply with these APPs could give rise to penalties as great as $1.7 million.

The Workshop featured a presentation from Mark Bamford, Partner at TressCox Lawyers, on the impact of these reforms on advertising and marketing, followed by an expert panel discussion and examples of practices that comply and those which fall foul of the new laws. The workshop provided guidance on:

  • How to manage the reforms
  • Address potential compliance gaps within your organisation
  • Understand procedures in relation to the collection, handling and disclosure of personal information
  • Understand the new requirements for an outward facing privacy policy
  • Determine the impact on your direct marketing
  • Identify issues with cross border disclosure of personal information

 

SPEAKERS

MARK BAMFORD
Partner, TressCox Lawyers

SUE BRETT
General Manager, CRM Planning and Operations, Telstra

MICHELLE CAREDES
Legal Counsel, Mi9

DANNY BASS
Chief Investment & Intelligence Officer, GroupM

To view a summary of the Australian Privacy Principles, please click here.
 
To view the presentation slides please click here.