UPCOMING EVENT

DIRECTOR’S CUT SERIES

Out of Covid, into a financial crisis.

14,000 Australians. 4 Years of Insights. One Uncomfortable Truth.

This Thursday 04 September, we’re launching our brand new event series Director’s Cut AND unveiling dentsu’s third annual Read the Room study.

This year, the study is diving into ‘The Psychology of Spending in a Tense Economy’.

What does the research tell us?

Temporary coping mechanisms from the pandemic have become lasting behaviours, reshaping expectations, brand loyalty, and purchase decisions.

🎤 Hear it unpacked by:

David Halter, Chief Strategy Officer, dentsu
Joanna Robinson, Chief Marketing Officer, THE ICONIC
Naysla Edwards, Vice President Marketing ANZ, American Express
Peter Stewart, General Manager – Marketing ANZ, Chery Australia

📅 Thursday 04 September, 5:30 pm | Sydney | AANA members register your interest below.

David Halter is Chief Strategy Officer at dentsu. Ad-life for David commenced at indie agency Loud, working on the iconic Billy Connolly campaign for ING.  An Employee of the Year Award saw David take a trip to TEDGlobal at Oxford University in 2009, where he met Ogilvy’s VP Rory Sutherland. Six months later, David moved to London to work at Ogilvy. Prior to joining dentsu in February 2022, David had a successful career with CHE Proximity and Clemenger BBDO. David is also an Award school graduate, Marketing Academy Alumni, and a board member of the non-for-profit Curing Homesickness.

Register your interest:

Register

Places are limited.

Registrations by invitation only.

For enquiries, please reach out to our Events Team:

events@aana.com.au