RECMA are a Paris based research company who produce regular qualitative reports on the relative strength and trends of media agencies in markets globally.
Many of our Australian agencies subscribe to the report. It’s a useful barometer for the industry generally and for advertisers wanting to understand which agencies are on the ascendency (or not).
RECMA has released its latest Media agency ranking in Australia, allowing advertisers to keep track of their media agencies latest performance trends. RECMA is a global research company assessing and rating media agencies’ competences and capabilities against a set of 18 criteria, divided into 2 areas:
• “Vitality” encompassing performance in pitches over 3 years (pitches are assessed based on number of pitch won/lost, advertiser size, involvement of the agency if global/regional pitch) and momentum (new-business, activity growth, participation to pitches, awards…)
• “Structure” encompassing agency Resources (number of staff dedicated to digital, data and content resources, international coordination) and client portfolio (client stability, nbr of big and local clients, dependency on top 3 clients).