UPCOMING EVENT

DIRECTOR’S CUT 

Remarketing Marketing:

How Australia’s marketing leaders are reclaiming the function’s commercial standing

The Marketing Association of Australia and Deloitte Digital invite senior marketing leaders to join an intimate discussion examining the changing role, influence and future of the marketing function.

Wednesday 21 October 5pm for a 5:30 start. Concluding at 7pm

Marketing is at an inflection point.

The role of marketing is changing. Expectations around commercial accountability are rising, AI is reshaping the function, and the pressure to demonstrate marketing’s contribution to business growth has never been greater.

So what needs to change?

The Marketing Association of Australia and Deloitte have been exploring that question with some of Australia’s senior marketing and customer leaders.

The result is Remarketing Marketing, a new CMO report examining five critical challenges facing the profession, from marketing’s identity and measurement problem to its place at the executive table, the impact of AI and the leadership required to build the function for what comes next.

The full report is coming soon.

In the meantime, we’re starting the conversation.

Register your interest to be among the first to access the report when it launches.

In conversation with

Josh Faulks
Chief Executive Officer
Marketing Association of Australia

David Phillips
Partner, Marketing, Data and Technology
Deloitte

Plus selected senior marketing leaders featured in the research.

The questions shaping the future of marketing

What is marketing actually for?
How does the function move beyond being defined by its outputs and establish a clearer role in growth, customer strategy and enterprise value?

Are we scoring the wrong game?
How can marketing connect its measurement and reporting more clearly to the commercial outcomes that matter across the organisation?

How does marketing strengthen its influence?
What earns marketing a meaningful role in enterprise strategy and executive decision-making?

What does AI really change?
Beyond experimentation and efficiency, how should marketing leaders think about AI, governance, capability and the changing nature of the function?

What is our leadership obligation?
What capabilities, talent and leadership behaviours will marketing organisations need to invest in now?

Register your interest:

Thanks to our sponsor