How will you RESET over lunch?
During the lunch break, you can register your interest to attend one of our exclusive sponsor lunches, or join Tennis Australia at the main lunch, and have a crack at the One Point Slam competition to win exclusive Australian Open prizes, including the Women’s Finals.
Places at the sponsor lunches are limited, so we encourage you to register your interest early.
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In an increasingly complex information environment, what makes a brand or organisation believable? And why is it so important?
During this lunch Ogilvy will explore key themes from its recently released ‘Believability Index: The Power of Proof’, a comprehensive study examining how consumers determine what and who they believe. Exploring key findings, this discussion will look at the six pillars of believability, the dangerous reputational blind spots that some Australian organisations are ignoring – and how they can directly affect revenue. With additional insight provided by Rory Sutherland, and hosted by Ogilvy’s leading strategic minds, the lunch discussion will break down the assumption that believability is just about avoiding negative headlines, and how a new, predictive AI diagnostic tool can help C-Suite leaders identify and close commercial believability gaps.
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Creative is still the single biggest driver of return on ad spend. Yet the content world is saturated with AI, and platforms are using it to automate creative decisions that used to belong to marketers. As walled gardens standardise execution and algorithms optimise for their own outcomes, advertising risks becoming dangerously bland. Marketers are left measuring success against reach, frequency, cost and vanity KPIs, while the craft that delivers real commercial results, consumer trust and brand suitability, is being eroded.
DV’s independent signals give CMOs the intelligence to change that. By measuring how your creative actually performs, through attentive seconds, audience engagement and real-world context, CMOs can reclaim control of their media investment, cut through the sameness, and ensure every campaign dollar delivers tangible business outcomes, not just platform metrics
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Session details coming shortly
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Following Nick Bryant’s opening keynote, presented by ThinkNewsBrands, join a select group of Australia’s leading CMOs and senior marketers for an invitation-only executive discussion exploring one critical question:
What should marketers do next?
Nick’s keynote will examine why trusted journalism matters more than ever in an increasingly disrupted world, exploring how geopolitical uncertainty, misinformation and AI are reshaping the way consumers access, evaluate and trust information – and why trust has become one of the most valuable assets for brands.
Building on these themes, the News Australia CMO Connect Luncheon introduces The Prompt – a CMO AI advisory paper. Developed over two years, this paper is designed to help marketing leaders navigate the disruptive convergence of AI, search, discoverability, content, commerce and changing consumer behaviour.
Hosted by Lou Barrett, Managing Director, National Client Partnerships, News Australia, and presented by Di Molinaro, Corey Ahearne and Nick Smith, the presentation will explore how AI is reshaping brand discovery and the practical actions organisations can take to ensure their brands remain visible, trusted and recommended by AI – before, during and after the consumer prompt.
Register below for your chance to win the Ultimate AO Prize, an all-expenses-paid trip for two to the AO Women’s Final, including behind-the-scenes tour, access to AO Live music festival, flights and accommodation.
During the networking breaks, experience the Australian Open like never before with Apple Vision Pro or take part in our 1 Point Slam for your chance to win an exclusive Australian Open prize and bonus entries into the Ultimate AO Prize draw.
View Activities
Activity one: 1 Point Slam
Think you’ve still got a decent backhand?
Step onto the 1 Point Slam court during the lunch break and put your skills to the test.
How it works:
- One point is played.
- Underarm serves only.
- Win the point and stay on court.
- Lose the point and the next challenger steps up.
Outlast the competition and be the last player standing to win an exclusive Australian Open Merch Pack plus two bonus entries into the Ultimate AO Prize draw.
No experience required, just step onto the court and have a go.
Activity two: Australian Open immersive VR experience
Experience the Australian Open like never before with Apple Vision Pro, unlocking exclusive and unprecedented access to the world’s most iconic tennis event. Step onto centre court alongside the game’s biggest stars, immerse yourself in spectacular live music performances, explore the vibrant AO precinct from every angle, and go behind the scenes to witness the moments fans never get to see.
From the intensity of the walk of champions to the energy of the entertainment and the buzz beyond the courts, Apple Vision Pro delivers a truly immersive journey that places you at the heart of the Australian Open-closer than ever before
PLAN YOUR BREAKS AT RESET
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