UPCOMING EVENT

CMO CONNECT SERIES

Scaling Brand Growth with Predictive Intelligence

Marketing leaders are in a perfect storm; economic pressure, tighter budgets and the constant push to do more with less. 

Too often, the response is falling into the “Efficiency Trap”and over-prioritising short-term tactics at the expense of long-term brand growth. 

Join our next CMO Connect as Willie Pang, Florence Paoli and Gai Le Roy explore how predictive audiences can help marketers drive performance and conversions without compromising brand equity.  

Key Takeaways 

• The Growth Paradox: Why hyper-targeting erodes brands and how to sustain reach in tough markets 

• AI-Driven Incrementality: Move beyond “harvesting” demand to converting the persuadable 

• The Efficiency Lever: Use AI to optimise performance while protecting brand investment 

• Boardroom Alignment: Reframe brand as a growth asset not a discretionary cost 

Register your interest below:

Register

Places are limited.

Registrations by invitation only.

For enquiries, please reach out to our Events Team:

events@aana.com.au