SMG MEDIA FUTURES HALF-YEARLY REPORT

AANA and Starcom MediaVest Group were delighted to once again host this debrief and panel discussion in Brisbane, covering the key findings of the SMG Media Futures Half-Yearly Report.

Now in its 30th year, SMG Media Futures is one of Australia’s most authoritative predictors of expected advertising budget growth, and the only survey of its kind of national advertisers and key media executives around the country.

Starcom MediaVest Group and the AANA were delighted to hold this debrief on the results of the half-yearly update in Brisbane followed by a panel discussion on the critical issues. The session was moderated by Chris Nolan, Chief Executive Officer Starcom MediaVest Group.

Keep an eye out for the Yearly Report events taking place in Sydney and Melbourne February 2016.

Chris Nolan, Chief Executive Officer Starcom MediaVest Australia is our guest writer and has summarised some of the key findings from this report:

“2015 marks the 30th anniversary of SMG Media Futures, our leading research into expected advertising budget and media changes for the year ahead. Since 1985, SMG has been conducting this research to advise advertisers on critical media trends and calling out the winners and losers for the coming year..”

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