Sorrell’s S4 Capital APAC CEO Michel de Rijk on why his boss couldn’t reinvent WPP, the arbitrage model of Xaxis and what S4 plans for Australia
WPP’s founder Sir Martin Sorrell was ousted in 2018 and is now at the top of the $US2.1bn challenger to Accenture, the big consulting firms and global marketing services holding company giants and agency networks. S4 is banking big time on tech firms like Adobe, Salesforce and Google for its growth and blending those capabilities with fast, borderless content production and digital media and business transformation. S4 APAC CEO Michel de Rijk talks frankly about more acquisitions in Australia and why the consulting and communications company models will continue to struggle. “We don’t have all that internal bullshit,” de Rijk tells Mi3 although he says there are “very smart people” in S4’s crosshairs.
Read Paul McIntyre’s Deep Dive article (6 min. read):