THE HIDDEN AGENDA MASTERCLASS WITH KEVIN ALLEN

Kevin Allen is Founder & CEO of re:kap, a business transformation company and Planet Jockey. He is recognized as one of the world’s most accomplished growth professionals and counts Google, Burberry, Verizon, Rovio’s Angry Birds and Cisco among his global clients.

On Tuesday 15 September, we had an exciting opportunity to host an intimate masterclass session to only 35 members with a Global speaker on the topic of Leadership and Growth – Kevin Allen.

Thanks to our partners at Mindshare and GroupM for making this possible.

The Hidden Agenda | Masterclass with Kevin Allen

Each of us pitches ideas every day. Sometimes we sell our ideas to a small room full of skeptical colleagues. Sometimes we pitch to a boss, or a board of directors, a new organization, or for the contract of our dreams. Regardless, it all boils down to the act of stirring someone to join you—to agree to follow you. Yet we consistently underestimate how critical it is to recognize the needs, spoken and unspoken, of the decision maker.

Decisions are made by people, and people have needs and agendas. Understanding these needs and agendas are critical to success in business. Kevin Allen’s approach is not about persuading, but about creating a connection that assures a mutual win.

ABOUT KEVIN ALLEN

Kevin has had a highly successful in the advertising industry and has worked with such brands as MasterCard—developing the globally famous “Priceless” campaign—Microsoft, Marriott, Smith Barney, Nestle, L’Oreal, Lufthansa and Johnson & Johnson, and was an early part of Rudy Giuliani’s advisory team that prepared the way for the successful Mayoral election and turnaround strategies for the City of New York.

He is the Wall Street Journal bestselling author of The Hidden Agenda: A Proven Way to Win Business and Create a Following, and the recently released The Case of the Missing Cutlery: A Leadership Course for the Rising Star, which has been featured on BBC Radio’s Four Thought leadership series.

Kevin the Dean of the Account Executive Academy at the Cannes Lions International Festival of Creativity, a visiting lecturer at the Columbia University Graduate School of Business, the Harvard School of Design, the European Business School at Regents College London and the Miami Ad School.