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The Marketer of the Future
Using insights from the World Federation of Advertisers research “Search for the Unicorn Marketer” which surveyed 700 marketers worldwide, we explore what will it take to succeed as a professional marketer given all the challenges we are now facing.
► What soft & hard skills will you need?
► What role will you need to play in your organisation?
► How will you be expected to directly impact your organisation’s performance?
► How will you need to change to succeed in very different economic circumstances?
To answer these & more, we ask a CEO, a CMO and a leader in executive search for their advice & insights.
View a recording of the event here:
John Broome
CEO, AANA
CEO, AANA
Alastair Symington
CEO, Blackmores
CEO, Blackmores
Leisa Bacon
Director of Audiences, ABC
Director of Audiences, ABC
Emily Dowling
CMO, Mars Pet Food
CMO, Mars Pet Food
Kate Ferguson
Associate Partner, Hourigan In.
Associate Partner, Hourigan In.