EVENTS AND TRAINING

Academy

The Marketing Job of Tomorrow.
How will your role, and your team, need to change?

Marketing jobs are changing.

AI is reshaping what we do and how we do it. The capabilities marketing teams need are broadening. And marketers are being asked to deliver across a wider remit than ever before.

So what does the marketing job of tomorrow actually look like? And how should marketing teams evolve to keep up?

There’s no single answer.

In this Academy session, three industry leaders will bring different perspectives on where the profession is heading, what the changing role of the marketer could look like, and how teams need to evolve around them.

Hear from Jen Davidson, Tumbleturn; Simone Blakers, Liquid CX; and David Phillips, Deloitte, as they each make their case for the marketing job of tomorrow, followed by a live panel discussion exploring where their perspectives align, where they differ, and what it all means for marketers today.

What you’ll take away

• How AI, new capabilities and changing ways of working are reshaping marketing roles
• The skills and experiences likely to become more important in the years ahead
• Different perspectives on how marketing teams and structures need to evolve
• Practical considerations for what marketers and marketing leaders can start doing now to prepare

Who should attend?

Marketing practitioners
Understand how your role could evolve and the capabilities that will help you stay ahead.

Marketing leaders
Explore the skills, structures and ways of working your team may need for what comes next.

Emerging marketers
Get a clearer view of where the profession is heading and how to build your career with the future in mind.

Whether you’re building your own capabilities or thinking about the future shape of your team, this session will challenge assumptions and help you think differently about what comes next.

Event details

Date: 23 September 2026
Time: 9.30 AM – 11.00 AM
Location: Online

Secure your spot now