This week on Mi3:
The next Accenture Interactive, Deloitte Digital? Capgemini and RXP CEOs on the Australian deal the holding companies missed
Capgemini’s takeover deal for listed Australian tech, CX, brand, data and design group RXP buys it a firm generating about $120m from specialist expertise across Salesforce, Microsoft and ServiceNow. It also brings into the fold The Works, the Sydney-based agency RXP acquired in 2018 for circa $33m. Is Australia witnessing the emergence of another Deloitte Digital or Accenture Interactive, and have agency holding groups missed a trick by not getting in there first? Capgemini ANZ CEO Olaf Pietschner and RXP CEO Ross Fielding outline what’s next.
Read Paul McIntyre’s Deep Dive article (5 min. read):