Marc Mathieu, Senior Vice-President of Marketing for Unilever, speaks to marketers at the 2014 Global Marketer Conference about the importance of building brands with purpose.
In today’s world of transparency, connectedness and engagement, offering people not just a product to buy, but an idea to buy into has never been more important. Marc Mathieu, SVP Global Marketing at Unilever, will present the importance of building brands with purpose, and Unilever’s journey to embedding that purpose in each of its 400 brands. Marc will also talk about Unilever’s ambitious sustainability agenda and the way sustainability is being used to galvanise brands towards driving sustainable consumer behaviour and unlocking new growth opportunities for our businesses and for society.
The Global Marketer Conference was held in Sydney in March 2014, and hosted by The Australian Association of Advertisers (AANA) and World Federation of Advertisers (WFA).
View photos and read more about the AANA & WFA Global Marketer Conference.