Mi3’s Executive Editor, Paul McIntyre, discusses how Lisa Ronson is putting “trusted media” to the test for Coles messaging, designed to help calm an unsettled public.
Lisa Ronson’s research and insights team is feeding the marketing team daily on consumer mood and messaging signals from what Google and Facebook are capturing in search and social – and what Coles newly expanded creative and media agency roster is tapping from international markets. Read Mi3’s article to see how she’s managing media – and more.